It started with a conversation.

Since my son was little, we’d talk about business. About ownership, freedom, and building something real. I’ve always wanted him to know that he didn’t have to wait to be powerful. That he could create his own lane. In the mist of helping grow Villain Era, he’s been selling, flipping, learning the ropes. Very proud of him.

But there was one thing I could never find for him—a curl product that actually worked.

Everything left his hair greasy, dry, or just… off. And as an athlete constantly training, sweating, and showing up every day, he needed something that could keep up with him—on and off the field.

That’s when I created Ember Noir.

It’s more than a curl cream. It’s a high-performance formula built to define, hydrate, and hold—even through sweat, heat, and motion. I chose every ingredient with intention: from aloe and marula to tamanu and jojoba, plus smart silicones for lasting smoothness without buildup.

I built it for him. & For the boys being raised to move different. To walk proud. To lead.

& For every man who struggles to find quality haircare, built for them.